That’s exactly right.
You have a sales asset that you probably are not even aware of.
You might be using it, but chances are you’re not paying enough attention to it.
And you probably don’t realize what a game-changer it can become for you.
Any idea what it is?
It’s…
your…
headlines!
Again: your headlines!
In other words, the titles you use to catch our audience’s attention.
Whether it’s on a sales page, an ad, a lead magnet, a blog post, an article, the subject line in an email, the title to your last video, headlines do a lot of the selling for you.
That’s why you can’t ignore them. As they say: “headlines sell papers”.
You must become a skilled headline creator.
You must use them everywhere.
And, there’s probably one place where you’re not using them at all:
In your videos.
So, how do you add a headline to your videos?
Just look at the following example from Christine Walker:
That headline Christine added to her video, allows her audience to understand in just 1 or 2 seconds what they can expect from that piece of content.
Nobody spends 2, 5, 10, or more minutes on a video without knowing what it’s about.
It’s a waste of time for any content consumer. It’s too much risk.
How many of the videos you’ve uploaded to social media have a headline?
Probably none. And that’s because it takes video editing skills.
But please know, the likelihood that someone will notice and watch your video without an attention-grabbing headline is minimal.
It’s hard enough to get anyone to notice you online these days, anyway. So, you might as well take the extra time to learn how to use a simple tool that allows you to quickly edit your videos and add a sexy, attention-grabbing headline to them.