If there is one type of content that builds your business, it’s social proof.
In other words, people talking about you in a positive way.
But most people think social proof always comes in the form of a testimonial.
The reality is, a simple comment on one of your posts, or a simple direct message, can be just as powerful.
Here’s an example:
So, here’s why this works:
1) It makes you look credible.
2) It’s an indirect way of telling your audience how you can help them.
If Sarah got those results with Stevan’s advice, John, Mary & Elizabeth could probably also get them as well, right?
So, here’s what you should do:
Check your email, your LinkedIn inbox and your phone messages.
Are there any conversations with your existing clients that you could use as social proof?
If not, you can even be proactive about it.
Send them a message asking what results they’ve gotten from your work with them.
I bet the responses will surprise you.