Most people think that every lesson they share on LinkedIn needs to come from something they’ve done themselves.
In reality, sharing lessons & stories about others is just as valid.
Like this post from Ilse French, for example:
The good thing about this strategy is that it opens up a huge world of content ideas for you.
Because you won’t be limited anymore to what you personally are doing.
You become the ‘curator’ and the ‘analyzer’ that simply presents interesting ideas to your audience.
Like this post, for example.
I’m not the one writing every single post that I share in these emails.
My job is simply to find them and share them with you.
You could be doing the same in your own field and in your own style.