You know that social proof is very important when it comes to selling & promoting your products and services, right?
It’s what builds trust with your audience and pushes them to actually buy from you.
Yet, so many people fail to communicate the social proof they’ve built.
That’s something you should be doing on your LinkedIn content:
Showing that you are your own testimonial.
Just like Tyler did on this post right here:
Here’s the thing about this kind of content:
If you can’t clearly show how the products & services you’re selling have had an impact on you, why should others trust you?
If you’re not living proof of what you’re preaching, it’s unlikely others will be willing to give you their money.
So, the takeaway is this:
Use social media to show how you have achieved some sort of transformation with what you’re trying to sell.
Create content around it. Give examples of how your life/business changed. Be your own testimonial.
It’s the best way to build trust online.