Take 5-10 minutes to quickly answer these questions to check in on just how clear YOU ARE about what you’re selling and why people should buy from you.
I promise @everyone – a few minutes reviewing this will make your sales easier and you’re likely to get some very useful insights!
- What’s the BENEFIT of what you sell/offer/provide? (To your clients/buyers)
- What is the VALUE to your buyers? Think VALUE not price. If appropriate use the word INVESTMENT rather than price in your communications – especially Marketing.
- Remember people buy on EMOTION more than need. (See Q4!)
- How will your offering HELP THEM and how will they FEEL when they have it? How well do you communicate that in your offer – and how can you improve it?
- How EASY TO BUY is what you offer? Do they need to jump through hoops or is it straightforward?
- How do they ask QUESTIONS about it? And how do you answer?
- What happens AFTER THEY BUY?
There are a few things to consider. One of my favourite exercises to recommend to business owners of all types is to walk through your Customer Journey.
What does it feel like for them, put yourself in THEIR shoes, how easy is it to move through the process, and how good will they feel (and why?) after they buy from YOU.
Remember the old quote about people need to:
- Meet
- Know
- Like and
- Trust you
Then it’s easier for them to buy from you.
Think about something YOU bought recently.
What was it that made you decide to buy? Chances are it’s more about the feeling than the actual thing. What will having it really give you?
Dig deep on this – it can be really enlightening. The first answer is usually only the tip of the iceberg.
Take some time to put yourself in your customer/client’s shoes. Hope these ideas help.
Let me know what you take from this.
YOUR INVITATION . . . COMING SOON!!!
INVITATION FOR YOU (& TEAM IF RELEVANT) and most importantly – please share!
I’ll be delivering my next business owner webinar on Wednesday 4th December. In 90 minutes I’ll be sharing How to GET CONTROL: The 3 Pillars To More Investors, Clients, Time & Business.
Join ‘live’ on Wednesday 4th December at 2PM UK time for my 60 minute webinar + Q&A opportunity at the end.
Register here: https://90day-accelerator.com/webinar & Please share with anyone who you believe will benefit from the free coaching & support – we have more ways to help you (free and paid so you can choose).